The market is flooded with shiny new AI tools, all promising to help teams “do more with less.” In the midst of that noise, marketing leaders are faced with a delicate balance: How can they update their tech stack safely, to reap the benefits of AI without putting marketing outcomes—and budget—at risk? This was a core theme at The Work Innovation Summit, Asana’s marquee event showcasing how AI can unlock human potential at work.

Chatbots are used by 1.4 billion people today. The interest in ChatGPT is fueling the flames of chatbot adoption to become even more mainstream for personal use and business alike. Companies are now rushing to launch their best AI chatbots to carry on 1:1 conversations with customers and employees. AI powered chatbots are also capable of automating various tasks, including sales and marketing, customer service, and administrative and operational tasks.

One of my favorite words is dynamic and when I get to use it related to work, I always get pumped. Truth: it’s a dynamic time to be an internal communicator. The pandemic dramatically altered how and where we work — and employee expectations along with it. And artificial intelligence (AI) continues to disrupt as we grapple with the best ways to harness its potential and minimize its pitfalls. Many organizations have put off modernizing their employee experience.

Our director of product shares the priorities and values rooted in the making of our native AI tools.

In this thrilling era of artificial intelligence (AI), we’re not just witnessing a technological evolution; we’re at the brink of a human revolution. The promise of AI is dazzling, offering gains in efficiency and productivity. But too many leaders are racing towards a future without giving enough thought to change management in the AI era.

In the race to implement new and cutting-edge AI tools, many organizations are overlooking a crucial component—the humans that use them. To get the most out of AI, employees need to be able to engage with it first. This concept is what we call "human-centric AI"—the idea that AI should be a partner to employees, not a replacement.

‍ To keep up with the modern world’s fast-paced functioning, you have to maintain maximum productivity levels at all times. There is no room for indolence, as it can cause you to stay behind. Such proficient work can only be made possible with the latest AI tools. From document management to email marketing or project management, these tools can do it all. These tools have revolutionized the work dynamic for multiple organizations around the world.