Context engineering: managing context quality for more efficient, effective AI
In 2025, companies spent a collective $581 billion on AI. The results were underwhelming: according to a study by MIT, 95% of Enterprise AI pilots showed zero impact on organization’s bottom lines. In short, the vast majority of AI pilots are unsuccessful. The reflex is to blame the models. The evidence points somewhere easier to control: context. Every answer AI produces is assembled from a context packet—the material used to respond to the presented prompt.