Elena Verna on AI growth: Automate the basics, elevate the creative
When Elena Verna joined Lovable, an AI-native startup, she wasn’t chasing another growth role. “I actually wanted to retire before I hit Lovable,” she admits. After leading growth at Dropbox, SurveyMonkey, Miro, and Amplitude, she’d seen the same patterns play out again and again. “I couldn’t do another gig where I felt like I’m doing growth 101. Onboarding flows, lifecycle emails, A/B tests.