Teams | Collaboration | Customer Service | Project Management

How High-Performing Teams Turn Leads Into Long-Term Customers

In many organizations, lead generation and customer relationships are treated as separate functions. Marketing focuses on attracting attention, while sales teams are expected to convert that attention into revenue. In practice, however, the most successful companies understand that these processes are deeply interconnected. A lead is not simply a data point, it represents a potential relationship. How that relationship is handled from the first interaction often determines whether it develops into long-term value or disappears after a single touchpoint.

End-to-end encryption for government: what decision-makers need to know

‍For EU government organizations and critical infrastructure operators, end-to-end encryption is no longer an architectural choice — it is a regulatory obligation. NIS2, which came into force across EU member states in October 2024, explicitly requires essential and important entities to implement encryption as part of their cybersecurity risk management measures. GDPR Article 32 has required encryption of personal data since 2018.

What is a process audit and how do you find bottlenecks?

A process audit is a structured evaluation of how work actually happens across workflows to identify bottlenecks, rework, and inefficiencies. It helps operations leaders understand where time is lost, why SLAs are missed, and how to improve performance and customer satisfaction using real data. This guide explains how to audit operational workflows, what metrics to track, and how modern teams use digital work records to simplify audits, reduce manual effort, and maintain audit-ready processes.

Sandbox version management: Inspect, compare, and deploy Zendesk configurations | What's New

Managing configuration changes across environments can be risky and time-consuming. Sandbox version management gives admins a unified way to inspect configurations, save snapshots, compare changes, and deploy updates between environments. This makes it easier to understand what’s changing, preserve known-good versions, and move configurations with more confidence. Zendesk makes customer and employee service better. We build software to meet customer and employee needs, set your team up for success, and keep your business in sync.

Miro + Reforge: Building the Right Thing, Faster

Today, I’m excited to share that Miro is acquiring Reforge , including its people, Learning platform, and products (subject to customary closing conditions). I’m also thrilled to welcome Brian Balfour, Reforge’s CEO, as Miro’s Chief Growth Officer, and Tom Willerer, Reforge’s COO, as our Chief Strategy Officer. AI is reshaping how every person in an organization works, from managing agents and automating workflows to rethinking operating models from the ground up.

Why Image Format Conversion Still Matters in Secure Team Communication Systems

Photo by Pankaj Patel on Unsplash Modern team communication systems are built to handle more than just messages. Screenshots, UI mockups, product visuals, and shared media have become a routine part of collaboration. As a result, how image files are handled within these environments directly affects workflow efficiency and usability. While much attention is given to encryption and data security, format compatibility remains an overlooked factor.