Teams | Collaboration | Customer Service | Project Management

Craft.io now integrates with Linear to give product teams an advantage

In the modern product landscape—especially for AI-oriented and fast-moving engineering teams—velocity is the ultimate currency. Developers have flocked to Linear because it is lean, fast, and stays out of the way. However, for Product Managers and Marketing Leaders, execution is only half the battle. To gain a true competitive advantage, you need to ensure that every sprint is actually moving the needle on your long-term business goals.

Project Profitability: Formula, Metrics, and ROI Guide

Project profitability is the financial measure of whether a project generates more revenue than it costs to deliver. It is calculated by subtracting total project costs—both direct and indirect—from total project revenue. A project is profitable when the result is positive; it’s unprofitable when costs exceed what the project earns.

Data masking: Limit access to sensitive customer data | What's New

Not everyone needs access to sensitive customer information. Data masking lets admins hide personally identifiable information—like names, email addresses, and phone numbers—from agents in custom and light agent roles. Limiting data visibility by role reduces unnecessary PII exposure, preserves ticket workflows, and protects sensitive information. Zendesk makes customer and employee service better. We build software to meet customer and employee needs, set your team up for success, and keep your business in sync.

Success Story: How NEPC Transformed document management with M-Files

In this video, NEPC’s CTO Devan Dewey explains how the firm automated 13,000 documents per month using M-Files’ metadata-driven document management platform. By integrating M-Files with core client and portfolio data — and Microsoft — NEPC improved efficiency, governance, and client service delivery.

9 Effective Process Improvement Methodologies and How to Choose the Right One

Process improvement is a structured approach to identifying inefficiencies in business workflows and implementing changes that increase efficiency, reduce costs, and improve output quality. It involves analyzing how work currently gets done, finding where time, effort, or resources are wasted, and applying systematic methods to eliminate those inefficiencies.

Kanban Board Workflow Management: Principles, Setup, and Flow Optimization

Kanban is a visual workflow management method that uses boards, columns, and cards to represent work moving through defined stages. Originally developed within Toyota’s manufacturing system in the 1940s, Kanban operates on a pull-based model: new work enters the system only when there is capacity to handle it, preventing overload and maintaining a steady flow of completed tasks.

The true cost of 'Clientfishing'

In 2026, client budgets are shrinking, but expectations are skyrocketing, driven largely by AI. Increasingly, clients are shopping around for the best deal, requesting more pitches, bids, and complex submissions of interest that drain hours of work from already stretched teams. Here we’re sharing brand-new research on the new phenomenon of ‘Clientfishing’, the hidden cost of the pitch economy, and how to use Teamwork.com to manage this.

The Strategic Bridge: Why Integrating Craft.io with Jira is the Ultimate Power Move for Product Leaders

In the modern SaaS landscape, “velocity” is often mistaken for “progress.” Many product organizations fall into the Execution Trap: they are incredibly efficient at shipping features in Jira, but those features fail to move the needle on business KPIs. The disconnect usually happens in the “Air Gap” between the Product Manager’s strategic roadmap and the Developer’s sprint backlog.

Mastering Enterprise Product Governance: The Craft.io + Azure DevOps (ADO) Synergy

In large-scale enterprises, product management isn’t just about one backlog, it’s about managing a sprawling portfolio of products, teams, and dependencies. Azure DevOps (ADO) is the gold standard for these complex engineering environments, offering unmatched control over the dev lifecycle. However, ADO’s strength is also its weakness for Product Leaders. Its focus on “Work Items” and “Areas” can obscure the bigger picture.