How to monitor sales team performance in real time
Most sales leaders I've spoken to manage their teams on a one-week lag. The Monday meeting reviews last Friday's numbers. The pipeline review on Thursday looks at data that was entered into the CRM sometime earlier in the week, by reps who were also trying to hit their calls target at the time. By the time a problem becomes visible, it is already several days old. This is not a people problem. It is an infrastructure problem.