Retainer Racket: Why 'Easy Money' Is Killing Your Business
If something sounds too good to be true, it probably is. And that’s typically the reality of client retainers. Shiny, theoretical benefits like predictable income and long-term relationships keep you sold on their value. And blind to their downsides. But the fact remains: Without proper structure and management, retainers will bleed your business dry. In this article, we explain why. And what you can do to make sure your retainers are helping your business (not hurting it).