Customer expectations are higher than ever—so much so that IDC predicts that companies will spend $641 billion on customer experience technologies by 2022 to meet them. Customers want easy, fast, and personalized experiences across touchpoints, and they’re comparing your business to companies that consistently deliver on their needs. When companies prioritize their relationships with their customers, they reap the benefits of renewed loyalty and competitive advantage.
The buying process has changed. Access to digital communication channels and endless information online has empowered consumers to take control of their buying journey. On the flip side, legacy sales software hasn’t kept up with the modern buying process—sales processes have only become more complicated. In an effort to fill the gap, companies have layered on more and more point solutions, forcing sales reps to navigate multiple tools.
Founded in 2010, Freshworks is a global SaaS firm that provides customer engagement solutions for organizations of all sizes. The firm entered India’s unicorn club (start-ups valued at or above USD 1 billion) in July 2018. The firm has grown from a 6 member team in 2010 to a 2500+ member strong company and has a dozen products under the Freshworks brand.
Collaboration skills are essential for any team and an individual’s success. It seems like a simple thing to be able to operate like a well-oiled machine, but the truth is it’s not nearly as easy as one thinks. Whether you’re already part of a team or are still building one, the question about how to get members on board and to work together seamlessly has probably come to mind.
Shadow IT – tech used in an organization that is not administered by that organization’s IT department – accounts for the majority of the cloud tech at most companies. Understandably, the risk this implies might keep a security pro up at night; Gartner estimated in 2016 that by 2020, a third of successful attacks experienced by enterprises will be on their shadow IT resources.
