The Strategic Bridge: Why Integrating Craft.io with Jira is the Ultimate Power Move for Product Leaders
In the modern SaaS landscape, “velocity” is often mistaken for “progress.” Many product organizations fall into the Execution Trap: they are incredibly efficient at shipping features in Jira, but those features fail to move the needle on business KPIs. The disconnect usually happens in the “Air Gap” between the Product Manager’s strategic roadmap and the Developer’s sprint backlog.