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Deep work, as defined by productivity expert Cal Newport, refers to the ability to focus intensely on a cognitively demanding task without distractions. In today’s world of constant interruption, deep work has become a rare commodity. While technology has made our lives easier in many ways, it has also made it difficult to accomplish meaningful work without succumbing to the lure of social media, notifications, and other distractions.
Like parents monitoring their kids’ whereabouts to keep them out of trouble, project managers monitor performance metrics to make sure their projects stay on track. With the wealth of data available today, however, trying to keep up with all of it can sometimes feel like drinking from a firehose. If you want your data to yield beneficial insights, it’s important to hone in on the KPIs and operational metrics that impact project and agency performance the most.