Retainer vs. project-based work: how to improve profitability across both
Most agency owners and services leaders frame the retainer-vs.-project debate as an either/or choice. In my experience, that framing misses the point entirely. The question isn't which model is more profitable. It's whether you have the visibility to make either model profitable. I've watched the same pattern with our customers at Teamwork.com: firms chasing retainer revenue for stability, then discovering they were over-servicing clients because nobody tracked the hours against the fee.