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Across the mid-market, service organizations are confronting a challenge that has quietly become one of the most disruptive forces in customer experience. Customer workflows—those end-to-end sequences of work that carry a customer from onboarding to renewal—are no longer linear, predictable, or contained within a single department. Today.

Churn in B2B scenarios is far more than a lost contract—each lost client erases months or years of sales, onboarding and relationship investment. As Gartner notes, customer acquisition remains heavily prioritized, while retention often lags. That’s why B2B churn mitigation isn’t just reactive—it must become a proactive discipline.