Customer service (CS) platforms have been adopting conversational AI at incredible rates as consumers expect a higher quality customer experience. Many of these platforms are rushing to break into the market and boost sales but are making some basic mistakes in the process. The focus for newly emerging technologies has been predominantly on user interface (UI) and aesthetics rather than functionality and performance.

At Freshworks, we have always built software that delivers value to our customers. It starts with a deep understanding of the day-to-day users of our solutions.

Businesses should know a lot about their customers. After all, most companies possess significant data about the people who buy their products and services. But here’s the problem: much of that data remains untapped. Not being able to harness the power of that data means companies face real danger.

Maybe you haven’t stopped to consider this, but artificial intelligence is playing an increasingly important role in our lives. Just think about all the chatbots that have helped you solve an issue! In the business world, AI is being used to automate tasks, improve decision-making and create efficiencies, and project management is also taking advantage of its perks!

Conversational AI is growing more prevalent every day. Not just in business, but for entertainment purposes as well. Whenever computers have conversations with humans, there’s a lot of work engineers need to do to make the interactions as human-like as possible.

Dramatic shifts in how we approach and conceptualize work are always met with an initial tidal wave of skepticism and detractors. This is a good thing, even if those initial detractors may turn out to be wrong. Thinking critically about the tools we deploy and how we manage our workforce is paramount.