How to Prioritize Feature Requests from Customers: A Guide for Product Teams
Every product team feels it eventually. The backlog grows. Sales forwards another customer email. An executive champions a feature because one big account asked for it. And suddenly, the roadmap is being driven by whoever spoke loudest or most recently rather than by what will actually move the product forward. Managing feature requests without a structured process means your team spends time building things that feel urgent but aren’t strategic.