If every email marketer possesses the possibility to make several wishes come true, one of them would be increasing the value proposition of emails. As we know, humanity lives in times when inboxes are flooded. That's why marketers understand very well that their goal is to find the proper method of attracting their clients. For this, marketers decide to send emails to customers that are both relevant and personalized.

As a digital marketer, you know that staying on top of the latest software is essential to your success. But with so many options available, it can be tough to know which ones are worth your time and money. In this blog post, we will take a look at some of the best software for digital agencies and explain why each one is so important. So whether you’re just starting a marketing agency or looking for ways to improve your current setup, this post is for you!

Marketing teams bring so much to the table within an organization — but they aren’t typically known for their militant scheduling and detailed organizational skills. The same is true for creative agencies, from traditional marketing agencies to full-service digital marketing firms. On the flip side, project management as a discipline doesn’t have much of a reputation for being creativity-friendly or flexible.

Competing with bigger companies with larger teams is no easy feat for a small business. Often, founders run a tight ship and only have a few employees to gear towards marketing activities. However, just because you have a small team doesn't mean you can't contend with the big boys. Over the years, many marketing tools have arrived to help small teams operate on the same levels as bigger ones.

Marketing often feels like herding cats, doesn’t it? It feels that way to company leadership, and often it feels that way to many of the people working in your marketing department. Marketing has become a broad discipline in just about every modern business, responsible for a dizzying array of tasks, campaigns, and deliverables. And in an environment like this, it’s no surprise that tasks and deliverables start falling through the cracks.

Thanks to technological developments, businesses are no longer confined to their geographical location for finding customers and employees. Offshore marketing allows you to hire a team of experts from a different country anywhere in the world. This creates an opportunity to hire high-quality marketers while leveraging lower labor costs in those countries. In this article, we’ll explain what offshore marketing is, along with five benefits and three disadvantages.

When marketing your product, you work your way towards your end goal of customer success. This is when your customer gets what they want in the way that they wanted it. At its core, when a customer reaches customer success, that means your products have a perceived value. ‍ But how will you be able to know if your customers have found customer success? In this article, we’ll be breaking down the key metrics to track during the stages of your product marketing strategy.

A 2019 survey on the state of marketing automation found that 75% of companies were already using some form of marketing automation. Of those respondents, 66% indicated that the tools had been either ‘moderately’ or ‘very’ effective. The same survey looked into the leading marketing automation tools and determined that the top three were social media post scheduling (85%), email marketing (75%), and social media advertising (58%).

We are forever being reminded that retaining existing customers is more cost-effective than going out and proactively trying to attract new customers. But at the same time, we are told that new customers are the lifeblood of any successful enterprise. So which is it?

Assuming you are yet to begin automating your emails and work processes. You might be confused whether you want a sales automation or a marketing automation platform as there are multiple similarities between them. Both the tools can track inbox activities, iitiate event-based activities & guarantee to expand deals and income. Though there are lots in common, it is essential to understand them in and out.