Who should be on a digital marketing team? That’s an age-old question many marketing team leaders ask at each stage of an organization’s growth. Many factors will determine your digital marketing team’s structure — budget, size of your organization, business goals, and the list goes on. But there are still some core team members who will not only take your brand to the Super Bowl but also score the winning touchdown.
No marketer is an island. Having a great team of people on your side is one of the most important things you can do to set your business up for marketing success, but to maximize your team’s efficiency, you need to make sure everyone is on the same page. This is especially significant because today’s marketing teams have to juggle many moving parts.
Undoubtedly, there is exponential growth in the software-as-a-service (SaaS) industry. This prolific growth has been accelerated by the global pandemic in the last two years. According to a Gartner report, the SaaS industry has grown its revenue from $120.69 billion to $171.92 billion in just two years. This translates to a 40% growth recorded between 2020 and 2022.
Modern business marketing is awash in initiatives, processes, data, and metrics — from referral traffic to new visitors on the website to an alphabet soup of KPIs, there’s a lot to keep track of. And that’s before we start doing any of the actual work of marketing! Marketing OKRs (we know, yet another acronym!) are one way to cut through the noise and align your marketing efforts around something coherent and achievable.
Efficient marketing operations are a mix of strategic planning, outreach, communication, teamwork, and much more. Managing all these elements manually could be challenging, especially for agencies that run campaigns for multiple clients simultaneously. As a result, marketing agencies need specialized software tools to streamline and optimize their operations. Such agency management software can help them serve more clients without a massive team and improve profitability.
The growing field of marketing resource management is transforming the way marketing departments and marketing firms organize their assets, structure their work, and allocate resources. This important discipline is still in flux and can mean different things to different audiences — and vendors. In this guide, we’ll define marketing resource management in a way that makes sense for creative agencies and marketing teams.
You must have sent customized emails, made appealing UI/UX, or offered prizes and discounts to draw users’ attention. The user experience might have been made more engaging by gamification or offered an infinite number of options for users to use. And there are many other things you do that you believe will help you make more sales and bring in more money. Right? But what ultimately evolves?
Are you looking for tools to improve your marketing results? There are many solutions on the market that you may consider using for a digital marketing agency. But how do you choose the best one? Just for you, we have prepared a list of 9 digital marketing agency tools that are absolute must-haves. Check it out!
Every ship needs a captain, and every captain needs a map to guide the journey. The map for your brand’s digital marketing journey depends on the marketing efforts you choose, including the multi-channel marketing campaigns you and your team put together and execute. Ah, execution — the most difficult part of it all. Did you know that the chances of executing a great marketing campaign increase with proper project management?
