Teams | Collaboration | Customer Service | Project Management

How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.

Managing multiple pay-per-click (PPC) ad campaigns is tough. How tough? Well, according to PPCsurvey’s The State of PPC Global Report 2022, agencies face several major challenges: While we may not be able to soothe your clients' ruffled feathers for you, or make updates to buggy ad platforms, we can help you make your PPC campaigns run smoothly and perform better. How?

Account-based marketing (ABM) may not exactly be the Wild West, but it’s not old school either. Recently, The State of ABM Report showed that only 17% of companies that have implemented an account-based strategy have it fully embedded in their marketing plan. This stat means more people than not could still benefit from an agency to help them get their feet wet with ABM. And that news smells like a big opportunity.

“How much does email marketing cost?” This is probably the top question a brand considering an email marketing agency will ask — and they should. After all, staying within their marketing budget is crucial for businesses, especially smaller businesses with limited resources. But the value that your email marketing agency can offer these businesses is with its weight in gold.

There are lots of steps involved in SEO project management. Keyword planning is one of the most crucial parts of the process. You can propel your website content to the top of search engine results pages (SERPs) with the right keywords. To do that, it takes a lot of planning, strategy, and careful thought about which keywords to use and how to create content around them. That’s why we’ve created this guide.

Have you ever wanted to know exactly how effective your marketing campaigns are? Well, the answer lies in campaign trackers. Campaign trackers are powerful tools that enable marketers to monitor and measure the success of their campaigns in real-time. In this blog post, we’ll be taking a look at everything you need to know about using campaign trackers for your business.

We use emails for business all the time. Transactional emails to share pricing with a prospect, as a meeting follow-up, or as a notification that an item has shipped are common. Email campaigns differ from one-off emails and can make or break important company initiatives. And they don’t just happen: Hitting the right target at the optimum time with the perfect message is no easy feat. Email campaign management's many moving parts can be confusing to execute and oversee.

Most agencies don’t have unlimited resources. They must use their time and budgets wisely to get the most bang for their buck. Reaching out to every contact via one-off emails is an inefficient (and unrealistic) communication method. So, how can your agency connect with its audience effectively without overwhelming your staff? It's smarter to keep up with your email marketing efforts, even with a small team, by building automated email workflows.

Is your marketing team spread way too thin? Endless email chains. Missed deadlines. Frustrated team members. Unhappy clients. Ah, the classic signs of insufficient marketing project management. We know them all too well. There’s a reason why marketers that are proactive about project management are three times more likely to report “success.” Are you struggling to exceed client expectations without totally burning your team out?