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Marketing

How to Run a Remote Digital Marketing Agency

As the digital age continues to grow, so does the demand for digital marketing services. And with good reason – digital marketing has a huge impact on the success of your business. However, running a digital marketing agency can be challenging, so it’s important to have all the right resources at your disposal. In this blog post, we’ll outline the key steps you need to take to launch a successful remote digital marketing agency.

Christmas Holiday Guide for SaaS: Sales Tips, Marketing Tactics, and Best Christmas Deals

The holiday season is approaching. It’s a lovely time of the year for everyone. Cities will be decked, and people will be willing to spend more. It’s also a time of the year when software companies experience a lot of pressure. Despite the holidays being a booming sales season, it’s also a very busy time. During the festive season, businesses make the majority of their revenue.

Marketing project management: How to structure your strategy

Marketing project management is a methodology used to keep marketing campaigns on track and stakeholders informed throughout the project lifecycle. It provides clarity among teams, keeps your projects within scope, and helps team members meet customer needs. In this piece, we’ll discuss the challenges of marketing campaigns and explain how marketing project management can help you succeed.

5 Effective Website Marketing Tactics for SaaS Businesses

One of the most challenging aspects of starting and running a SaaS business is getting visitors to come to your website. There are over a billion websites. It’s easy to see why you might think getting your site found is almost impossible. But don’t worry. There’s a way for your business to stand out and get the traffic–and paying clients—it deserves. In this article, you’ll learn five website marketing tips you can use. Let’s get started!

What is an omnichannel strategy in marketing?

You’ve probably heard, “Don’t put all your eggs in one basket.” And while that’s great advice across the board, it rings especially true in marketing. There’s no such thing as a one-size-fits-all solution in marketing. What works for one of your agency’s clients might not work for the next.

Omnichannel vs. multichannel: Which marketing strategy is right for your clients?

As an agency, you’re in the business of creating success for your clients. And while you already have a proven roadmap you use as a starting point for new clients, there’s no single path that delivers strong results 100% of the time. One key element in planning and executing a successful marketing campaign is selecting the right marketing strategy.

How to create a winning marketing plan, with 3 examples from world-class teams

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

The Ultimate Guide to Backlink Building for Your Website

I started my marketing career as an SEO analyst. Back in 2010, the process of backlink building was fairly easy. I’d see people putting together a press release and distributing it to hundreds of no-name platforms. Some would leave a slew of useless comments peppered with links beneath a blog post. Others would write a low-quality article that looked more like a random bunch of words put together, turn it into a link cemetery and call it a guest post.