Marketing calendar: How to build one + why it's important
Marketing often feels like herding cats, doesn’t it? It feels that way to company leadership, and often it feels that way to many of the people working in your marketing department. Marketing has become a broad discipline in just about every modern business, responsible for a dizzying array of tasks, campaigns, and deliverables. And in an environment like this, it’s no surprise that tasks and deliverables start falling through the cracks.