Teams | Collaboration | Customer Service | Project Management

Let’s discuss the age-old debate between two popular estimation methods in IT project management – story points or hours. As every project manager knows, accurately estimating time and effort is crucial for ensuring the successful completion of a project. But with various approaches available, finding the right method that aligns with your team’s needs can be daunting. Fret no more!

Simon Severino, a business strategy coach, has a 90-day plan for when she coaches teams on project management: “What we do in 90 days is — month one, we free up 10 to 14 hours of their time by better organizing, better processes.” This is the power of project management for ad agencies. Done right (and using the right tools), your agency can streamline processes to deliver high quality deliverables in less time. But what do the “right tools” look like?

One of the most obviously useful reasons to adopt Time Doctor is how we make it simple to track and analyze the time your team dedicates to various projects, clients and tasks. Without the need for separate project management tools, this makes it possible to understand workloads, accurately bill clients and correctly pay employees/contractors. This incredibly valuable connection between time, tasks and invoicing/payments does require some work on the back-end.

Has your agency grown in the past few years, despite the numerous disruptions we’ve been through? If so, you’re not alone. Marketing as an industry is still growing fast. There are 54% more agencies today than five years ago, and the average staff size has grown at the same time. If you’ve enjoyed some of this growth, then it’s possible you’ve outgrown your current agency pricing model.