Build vs. Buy: What's better for a transactional email notification service?
“Transactional email is complex, and for most teams, it’s a tedious afterthought rather than a first-class citizen,” according to Postmark, an email API provider. When it comes to both transactional and triggered email, many software teams assume that the logical next step is to start building their own notification system. But moving down this path without a clear view of the complexities and the size of the undertaking might not be the best solution for your business.