Teams | Collaboration | Customer Service | Project Management

Businesses trust their marketing agencies to help them find, engage with, persuade, and close the accounts they need to maintain success and sustainability. Instead of the “spaghetti against the wall” approach of gathering as many prospects as possible then narrowing in on the highest-quality ones, it makes sense to proactively target a client's ideal customer and create a personalized marketing strategy. This idea is the premise for account-based marketing (ABM).

Customer experience is more important now than ever before. Today, a staggering 80 per cent of customers consider their experience with a company to be as important as its products. While 60 per cent of customers in the UK expect the customer experience to be connected. And to further complicate matters, we live in an omnichannel world where the average consumer will use as many as 10 channels to communicate with a company.

How many emails will you send today? At a guess, we’d say close to a hundred. After all, there are 4 billion daily email users sending a staggering 370 billion emails each day. Email marketing accounts for a large number of those emails, which is no surprise given that email marketing is one of the most cost-effective ways of talking to customers. McKinsey research highlights the fact that email marketing consistently outperforms other forms of promotion with a ROI of $40 for every $1 spent.

In 1966, Eliza was born. The brainchild of Joseph Weizenbaum and a team of computer scientists at MIT (Massachusetts Institute of Technology), Eliza is widely recognised as the world’s first chatbot. She was pretty basic compared to today’s chatbots but could identify key words in sentences and then ask questions back to the user based on that input.

How do you turn a customer into a fan? Ironically, one of the best ways to trigger word of mouth is to use your own voice and speak one-to-one with customers. Speaking directly to a customer enables you to better understand their needs, which means you can tailor solutions and offer additional services as they become more receptive to cross selling and upselling. Voice interactions can make a customer feel more appreciated as they experience being ‘seen’ and ‘heard’.

The concept of “Bare Minimum Monday” has been gaining popularity in workplaces across the globe. This new trend involves employees doing the bare minimum required to get by on Mondays. It is similar to the concept of “quiet quitting,” where employees disengage from their work and quietly start looking for new opportunities. ‍ In this article, we will explore the reality of Bare Minimum Monday and whether it is a cause for concern.

Effective IT support is one of the most important pieces of operating a modern business in today’s ever-evolving digital landscape, but delivering this kind of support at a high level can be complicated. To help streamline complex IT support measures, more businesses are relying on IT Service Desk Software. By using IT Service Desk software, today’s businesses can improve their communication and collaboration while also being more productive and satisfying their customers.

Are your business having trouble keeping up with the ever-changing technology landscape? Is your business struggling to keep up with the competition? If your answer is yes, it might be time to hire an IT professional. But how do you go about finding the best candidate for the job? A comprehensive guide will walk you through the entire process of hiring an IT professional.

It’s a tough old world out there, especially at the moment. The last few years have seen a global health and economic crisis, and we’re far from out of the woods. All organizations need to be more headstrong than ever to deal with the consequences. This extends to BPOs, too, who need to ensure their businesses are resilient. As BPOs transition to remote work, questions are being raised about how this affects productivity, engagement, and resilience.

Time-wasting is a common phenomenon that almost every company has to face in some form or another. For BPOs, low productivity and motivation levels are common, and many senior figures are still focusing on cracking down on time-wasting. This is particularly so in companies that have migrated to remote working and hybrid working models, where supervisors and managers cannot easily see what workers are doing from one moment to the next.