Artificial intelligence (AI) in customer service isn’t a new concept. Harnessing the true power of AI has been an ongoing conversation in the CX world for years, but it’s a notoriously hard thing to get right. Customer-bot interactions can swing wildly from absolutely incredible to brand-damaging, depending on how AI was implemented and how successfully it learned from prior interactions.

We're now more than a month into 2022, and one thing we can say for sure is that the world hasn't "gone back to normal." For many of us, remote working and online meetings are a fact of life. App and subscription services deliver our music, television, and groceries. Compared to just two years ago, the way we work and live has changed drastically.