What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business
Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed. In fact, the volume of support tickets over WhatsApp alone jumped 101 percent in 2020, according to our 2021 Customer Experience Trends Report. Customers want to interact with companies over the same channels they use with friends and family. And businesses are following suit: 53 percent of companies that launched a new channel in 2020 added messaging.