How the revenue team at Asana saved $100k a year by automating workflows
When Steven Borobio-Bennett, APJ Programs and Operations Leads at Asana, starts his day, his Slack inbox is already full. Reps and partners from across the region come to him when something needs attention—a deal question, an escalation, a process issue that needs a fast answer. The messages never stop. Steven is the expert they need, but he’s only one person. And when response time slowed down to days, deals slowed down with them.