Teams | Collaboration | Customer Service | Project Management

From Tickets to Trust: Why Support Should Own Retention

By Grant Stanis, CEO of TeamSupport Most CEOs still think of customer support as the team you call when something breaks. They measure success in tickets closed and response times. But in B2B, that’s an outdated—and expensive—way to operate. If your support team isn’t part of your retention strategy, you’re burning money and losing customers you already worked hard to win.

The Best B2B Support Software to Boost Client Retention

Client retention is the lifeblood of B2B success, yet many organizations struggle to maintain lasting customer relationships. With the right B2B customer support software, businesses can transform their retention strategies and unlock significant profit growth. Research from Harvard Business Review shows that improving customer retention by just 5% can boost profits by 25% to 95%.

Scaling B2B Customer Support: Smarter Systems, Not Just Bigger Teams

As your business grows, scaling your B2B customer support team becomes more than a goal—it’s a strategic necessity. Support leaders need to balance speed, personalization, and cost efficiency without sacrificing quality. According to McKinsey, companies that combine automation with smart process design can increase customer satisfaction by 20% and reduce support costs by up to 30%.

Unlocking Zendesk: Automatic GDPR safety nets

Some tickets, like GDPR data deletion requests, need extra care. In this episode of Unlocking Zendesk, Jude Kriwald shows how to use a trigger that adds an automatic internal note — giving agents clear instructions inside Zendesk so nothing important gets missed. This simple workflow keeps everyone aligned and reduces errors without ever leaving the workspace. Automatically add internal notes with key steps or reminders Use tags to ensure the trigger only runs once Keep agents consistent when handling sensitive requests Build better reporting in Explore using these tags.

6 Trusted B2B Customer Support Systems Backed by Industry Leaders

Modern B2B teams require support platforms that align with how business customers communicate – using Slack, Teams, and AI‑powered workflows. The market has rallied around platforms with native business messaging integration and AI‑driven automation capabilities. These systems move beyond traditional ticket‑based systems toward account‑centric designs.

Top 10 B2B Customer Support Platforms Ranked for Growing Businesses in 2025

B2B companies that are in a growth phase need to be especially careful not to outgrow their support team. Not only do customers value and are even willing to pay more for excellent support, but customer support interactions provide indispensable data that can predict customer churn, revenue opportunities, and more. Customer support is transforming from a cost center into a revenue driver.

The Complete Guide to AI for B2B Customer Support: Strategy, Implementation, and ROI

AI for B2B support is revolutionizing how customer success and support teams operate. While B2C customer service has dominated AI headlines, B2B customer support presents unique challenges and opportunities that require specialized approaches. Artificial intelligence for B2B support teams must handle complex, multi-stakeholder relationships, longer sales cycles, and technical product support—making the strategic implementation of AI in B2B customer service more critical than ever.

Unlocking Zendesk: Streamline responses with bulk edit

Overwhelmed by a pile of Zendesk tickets that all need the same update? In this episode of Unlocking Zendesk, Jude Kriwald shows how to use the bulk edit feature to save time and avoid repetitive work. Whether it is updating statuses, assigning tickets, or adding a note across multiple conversations, bulk edit helps you clear the queue in one go. Select and edit multiple tickets at once Update fields like status, assignee, tags, or comments Add internal notes or tags to track bulk updates Save time while keeping your workflows consistent.

Unlocking Zendesk: Auto prioritize unhappy customers

Want to make sure unhappy customers get priority attention in Zendesk? In this episode of Unlocking Zendesk, Jude Kriwald shows how to use Intelligent Triage sentiment detection to automatically flag and prioritize tickets with very negative sentiment. With the right trigger, Zendesk can detect frustration and push those tickets to the top of the queue before an agent even opens them.