Banks that consistently optimise the customer experience grow 3.2x faster than competitors that don’t. And with over 50% of consumers reporting that they’d switch to a competitor after a single unsatisfactory interaction, customer experience has never been more important for any industry. Here are some trends and best practices to help guide your CX strategy – and drive customer relationships that last.

Companies are increasingly prioritizing customer experience (CX). It makes sense, as customer experience directly impacts a company’s bottom line. What is it and how can you improve yours? Let’s find out.

In today’s challenging economic climate, business leaders face a complex challenge: cut costs wherever possible, yet continue to invest in areas that drive long-term sustainable growth and profitability. One easy target for the chopping block is the complex, unwieldy tech stacks full of legacy software, some of which have never been fully implemented. Leaders are scrutinizing those budget items like never before.

As shoppers trend towards becoming true omnichannel consumers, they’re opening both their real and virtual wallets. Consumers who blur the line between IRL and online shopping spend 70% more often – and about 34% more than people who shop exclusively in-store, according to McKinsey.