If the recent hype around ChatGPT is anything to go by, the world seems to be reaching an inflection point in artificial intelligence (AI) and associated tools. (GPT stands for Generative Pre-trained Transformer, a large language model for generating text using deep learning.)

ChatGPT is the newest social media sensation. According to Open AI’s President Greg Brockman, more than a million people signed up to try the chatbot in just five days of its launch. From writing codes and college essays to explaining scientific concepts, people seem to be putting it to the test – and we aren’t the exception. Designed to assist customer support teams, the chatbot has the potential to be a valuable tool for help desk agents.

Brands face unique challenges heading into 2023 as they balance the variety of changes the last few years have brought on—a looming recession, staffing shortages across all industries, and significant shifts in consumer behavior and expectations brought on by the pandemic. The only certainty is that the quality of customer experience (CX) is more important than ever. There’s a good reason why you should be ranking CX high in your priorities for the coming year.