Teams | Collaboration | Customer Service | Project Management

Freshworks introduces the AI maturity curve for IT service operations and illustrates how companies are advancing value with AI.

Every large BPO that has experienced a compliance failure had policies in place. Most had training programmes. Many had recently passed an audit. The documentation existed. The sign-offs were on file. And workforce compliance still broke down.

Think about the five apps you can’t do your job without. Now count how many of them talk to each other. If you’re in sales, your deals live in one tool, your contracts in another, your decks in a third. If you’re an engineer, your tickets, your incidents and your code reviews are three different tabs. Every one of those apps got an AI assistant this year. None of them got any closer together.

Today, Gartner named Atlassian a Leader in the 2026 Magic Quadrant for DevSecOps Platforms, and placed us highest in execution. It’s our fourth consecutive year as a Leader across the Gartner DevOps and DevSecOps research – a category that has changed underneath all of us as security shifted from a downstream checkpoint to a first-class concern in every team’s delivery loop. This one matters to me for a specific reason: it validates a bet we made four years ago.

More than a sales vibe. When sales leaders come to us early in their journey, they often mention wanting to create more of a “sales vibe” or build a stronger “sales culture”. The problem is, vibe and culture don’t cut through when you’re asking a hard-nosed CFO for budget. And rightly so. The good news, and slightly ironically, is that those sales leaders are usually massively underselling what they’re trying to achieve.

It's a familiar scramble. "The investor needs X report!", "The CEO wants to see how Y is doing!" Some poor soul has to rush around to pull all the requested data and deliver it to senior leadership, pronto. This usually means dropping everything else and spending an afternoon gathering data. Often by the time the report is viewed, the data is stale and leadership is left with an outdated picture of performance. Alexandre Naudin, Service Manager at Spash, described this well.