Teams | Collaboration | Customer Service | Project Management

Our daily lives now rely heavily on mobile apps, with millions of people using them for everything from messaging and social media to shopping and entertainment. However, with so many apps available, it can be challenging to stand out and attract a large and engaged user base. This is where app engagement comes in. Data plays a crucial role in interpreting app engagement. By tracking engagement metrics, companies can make data-driven decisions to improve the app and increase conversion rates.

The technological advancements in the last decade have allowed significant improvements in the customer service environment. One of such innovations is in-app chat. In-app chat allows users to get their questions answered right at the spot while using a certain app.

It’s a new year and a new quarter – what better time to take a step back and think about the ways your team can collaborate more effectively and work more productively moving forward? Last month, we released the results of our annual developer productivity survey and our analysis of the trends and challenges that will shape the way developers and technical teams work in 2023. Read on to learn more about the developer productivity trends we think will make a big impact this year!

As we head into the new year, we want to share some fun facts and highlights from 2022.

User engagement is the process through which users can interact with your app for its intended purpose. It is the fundamental pillar of effective app strategies. As per research, app engagement increased by 30% between 2019 and 2020 and 7% between 2020 and 2021. Even though acquiring new customers is challenging in its own right, it becomes even more complicated when the space is highly contested among different brands competing for users' attention.

Maximise productivity with these digital-first collaboration innovations.

Communication plays a crucial role in building long-term relations with clients. Businesses have multiple ways of communicating with their clients, including voice calls, messages, and emails. Among all channels, messaging is becoming increasingly popular due to its directness, ease, and comfort. However, when discussing about their communication channels, many businesses have a dilemma regarding chat vs. SMS.

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