Teams | Collaboration | Customer Service | Project Management

The results are in. Customer service is a major driver of a company’s sales and revenue potential. About 70% of a customer’s journey is based on how well they’re being treated. If you're running a growing company, you can't afford to continue utilizing manual customer relations like speaking on the phone or through a chat portal. With customer service management, you can invigorate the growth of your company by improving the way your customers interact with you.

As Kelly Uhlrich, Vice President and General Manager of CX company Humach, explains, “the proper focus and investment of time and budget requires a more strategic approach. It’s not a marketing problem or a technology initiative.” Authentic customer-focused culture is far more exhaustive than just researching your customer experience or observing a segment of your market.

Customer service has grown to become a critical function across industries including airlines, software companies, retail, and even real estate companies. Because of this, a career in customer service is growing in popularity, while companies and individual employers continue to struggle with scaling their support teams as their business grows.

The value of exceptional customer service is undeniable. People will stay loyal to companies that provide incredible customer service. If you’re running a growing organization, the first thing that needs to be evaluated is your customer service model. This is where customer service management (CSM) platforms come into play. These helpful solutions allow companies to use workflows to streamline operations, improve customer satisfaction, and boost brand loyalty.

Human brains are wired to process images 60,000 times faster than text. The age-old adage that “a picture is worth a thousand words” is apparently severely undershooting it. Not only that, but an image has the ability to instantly traverse cultural and lingual barriers. Heard of the painting The Starry Night by Vincent van Gogh?

When you have access to customer data for every stage in the buyer journey, you are able to manage your customer lifecycle better. Therefore, it is important for you to understand the key difference between the buyer journey and the customer lifecycle, so that you can cater to your customer pain points and deliver a positive customer experience every single time.

Imagine visiting a particular restaurant once a month. One fine day, you are denied entry despite having made a reservation. The staff informs you that the restaurant is booked out and they are unable to find your reservation. This experience is likely to change your perception of this place and you might reconsider your next visit. But as you make your way out, the manager walks up to you and offers you their best table.

When a customer reaches out to your company with a question or problem, they expect immediate attention and prompt responses. In an ideal world, you’d be able to respond to each of them immediately. However, it’s not possible to meet customer expectations every single time. This means that for many customer support teams, there’s almost always a queue full of customer requests waiting to be attended to. So as soon as an agent finishes helping one customer, they move on to another.

Companies set up knowledge bases to help customers find answers to their queries faster. However, not all help centers have the desired outcome of providing effortless resolutions to customers. In fact, they end up leaving users more confused and frustrated after accessing a poorly-designed knowledge base. If you’re building your first help center or looking to improve your existing self-service experience, you’re in the right place.

A call management software handles and optimizes your customer calls. With the help of call management software, customer service managers can listen to recorded calls and provide feedback to agents on improving their performance.