Multilingual support is a must when serving an international customer base: 75 percent of consumers from 29 countries say they’re more likely to purchase from the same brand again if customer care is in their language. That’s not only important for CX in general, but especially so in times when companies are tightening their belts and focusing on customer retention over acquisition: After all, wowing your existing customer base is 5x cheaper than acquiring new customers.

Workers on production lines, assembling industrial goods with wrenches is one image that usually comes to mind when people think of the manufacturing industry. But now that we’re in what’s being described as the Fourth Industrial Revolution, that visual is as outdated as the steam engine. According to the World Economic Forum, “the First Industrial Revolution used water and steam power to mechanise production. The second used electric power to create mass production.