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Email and SMS are becoming increasingly busy channels. Sometimes, there’s no better way to reach a user than by sending a message to a notification center right inside of your app. However, building an inbox experience like this, from scratch, was a significant engineering effort. Today, we are announcing a major update to Courier Inbox, a solution for developers to add an in-app notification center to their web application in a matter of minutes.

Are you looking for a way to gain a clearer picture of your users and use that insight to improve your communication strategies? We've got some great news for you! Today, we're thrilled to announce an integration between Courier and Rudderstack, a customer data platform (CDP) that allows businesses to collect, process, and route customer event data across product, marketing, and analytics tools for better decision-making.

Notification preferences are important — especially if you’re building an application that sends dozens of notifications. Users want control over which kind of notifications they receive, and through what channels. That’s why it is essential to provide a well-designed preference experience that’s quick, intuitive, and guaranteed to respect your users’ chosen preferences. With Courier, you can build great notification infrastructure effortlessly.

You can’t really invest in a data team too early. That’s something we learned as a small but growing team. We invested in a data team at an early stage, so we could establish product usage trends, create business insights, and identify areas to improve our product. If you’re an early-stage startup, start building your data strategy team and architecture as soon as you can.

Having a clear idea how your users interact with your app — when they log in, which features they engage with, or which notifications they click on — can help you design a better experience and ultimately increase user engagement. But retracing your users’ steps across various integrations is a complex task. Customer data platforms (CDPs) like Segment seek to achieve it by aggregating event data from multiple sources in one centralized location.