Teams | Collaboration | Customer Service | Project Management

Chances are, you have found yourself on this blog because you’re a Business Owner, a CIO, or an IT Manager, who’s looking toward digital transformation to stay relevant with changing times. Can’t blame you though. According to this survey, market pressures are the leading drivers of digital transformation as most efforts are spurred by growth opportunities (51%) and increased competitive pressure (41%).

As businesses respond and adapt to life after the COVID-19 pandemic, it’s more important than ever that organizations get their internal communications right. To do that, senior leaders should focus on the audience of their change management communication: their employees. Read on to find out how a focus on effective communication and employee engagement can help you carry out an organizational change for your business.

The process of collecting and processing customer data has become complex for businesses. Traditionally, teams have only had access to limited amounts of customer data analytics, and in many cases, the information is inconsistent across systems. With a lack of basic best practices for customer data management, businesses are missing the ability to see the full scope of how customers move through the buying journey.

As a brand, you want to create long-lasting relationships with customers, but relationships don’t just materialize from nothing. It takes time and effort to establish trust with the brand. To do that, businesses often include customer loyalty programs in their marketing strategy. Loyalty programs, if executed well and with the customer at the center, can help your existing customers feel good about purchasing from you.

Companies today manage three times more customer data than they did five years ago, according to the 2020 Customer Experience Trends Report. In many ways, this greater access to data is a blessing. With more information on leads and customers, sales reps are better able to provide personalized service.

For the third and final part of our three-part series (Part 1 and Part 2) on building and maintaining strong relationships with customers who prefer live chat, we’re going to look at an area some companies forget to evaluate entirely. In the first part of our series, we focused on the pre-conversation efforts of setting yourself up for successful chat interactions with B2B customers. The second part was all about improving the actual chat experience for both the agent and the customer.

This month brings quite a number of new integrations, mostly surrounding Sell, to better ease the workload of your sales team. Dive in!

The software-buying process is notoriously stressful and complex, which tends to carry over when buyers become customers, given the challenges many support organizations grapple with. According to Dan Gingiss, author and keynote speaker, customer support experts and practitioners showed marginal improvement in 2019. Since the buying journey is already complex, does the customer journey have to be just as complicated?

Businesses are rapidly evolving, particularly in response to the COVID-19 pandemic. If anything, the pandemic has accelerated change, demanding organizations make bigger pivots even faster.