A good customer service strategy can be extremely rewarding in the age of social media. People love to publicly acknowledge when they’ve had a memorable customer service experience. On the other hand, poor customer service can make them forget all the good experiences your company has offered. Building an airtight customer service strategy is the best way to weather the demands of today’s savvy customers.
Social media is overflowing with more content than anyone can ever consume, and if you want people to pay attention to your content, you have to remember that it’s all about the engagement. Social feeds are less of a megaphone to drive traffic to your site and more about the one-on-one connections and trust that you build with your audience. To grab a customer’s attention and increase revenue from that customer, engagement is vital.
It’s easy to think that the reasons for churn are out of your control: maybe the customer got a better offer from a competitor or maybe your product just wasn’t the right fit. Surprisingly, this is far from the truth. Your customers are almost five times more likely to stop buying from you because they feel you’re indifferent to them, than because they are unhappy with your product.
As a growing customer service team, consistently delivering moments of WOW while maintaining a positive culture along the way is just one of the challenges you’re likely to face. That’s alongside the growing pains of dealing with waves of new people joining the company, lots of change and unknowns, new processes and guidelines, dealing with legacy customers and agents who are used to a different style of support… the list goes on.
Let’s face it – it’s easy for anxiety and boredom to creep into any job, including customer support. Listening to customers’ rants, complaints, and arguments incessantly can be a challenging exercise. Not to mention the equally daunting and exhausting task of following-up and responding to one angry customer after another. Before you know, your support agents are burning-out like dry wood struck by lightning in the summer grasslands of Australia.
It’s been business as usual here at the Freshworks Marketplace – we now have over 800 apps on our unified marketplace. As we continue to steadily add apps to the Marketplace, here’s a quick look at some of our latest additions!
Imagine this: meeting a new acquaintance who raves about meeting you, but never follows up on making plans, and forgets your name when they bump into you. Now imagine another new acquaintance, this time who remembers your name, is still in contact with you months later, and sends you interesting resources that make your life better. Who would you prefer?
If you’ve worked in customer experience for long, you probably know that change is the only constant in retail. And that’s what keeps our job exciting, right? As customer preferences continually evolve, it’s our responsibility to continue raising the bar and meet their heightened expectations. But surprisingly, most UK retailers aren’t doing that.
Data mining, unfortunately, has a very scary reputation. For example, social media companies have been able to use people’s social media activity to predict “political preference, personality score, gender, sexual orientation, religion, age, intelligence, along with things like how much you trust the people you know, and how strong those relationships are.”
Some customers just want to be left alone. For them, never having to talk to the company or have any form of interaction with them, is the best possible experience. Forcing these customers to engage, is the very opposite of providing a good experience. Yet, companies have to keep working towards increasing customer engagement. So how do customer experience and customer engagement fit together? Are they the same thing? Turns out, they aren’t – but they do work together in perfect harmony.
