Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed. In fact, the volume of support tickets over WhatsApp alone jumped 101 percent in 2020, according to our 2021 Customer Experience Trends Report. Customers want to interact with companies over the same channels they use with friends and family. And businesses are following suit: 53 percent of companies that launched a new channel in 2020 added messaging.
According to the Zendesk Customer Experience Trends Report 2021, ecommerce rose by 30 percent during the global pandemic, and 64 percent of customers said they used a new digital customer support channel in 2020. Clearly, the pandemic pushed more customers online, ramping up their engagement with companies over dozens of touchpoints.
Doing business with a company that misses the mark on providing a high-quality customer service experience goes a step further than leaving a bad impression; it can keep the customer from ever giving your business a second chance. According to recent research, roughly 73 percent of customers will stop patronizing a company after only three (or fewer) bad customer service experiences. What’s worse is that companies are losing revenue without a chance to find out why.
If you are not sure that your team is able to give an unbeatable experience to your customers, then you probably need to think about high-quality training for your customer service team. The six customer service training software we will be discussing in this post could be a great place to begin. Although advances in chatbots and live chat technology have greatly helped companies improve their customer service game, there is still a need for more!
In the early 2000s, the thought of companies connecting with customers over instant messaging would have seemed ludicrous. But in 2021? That’s the norm. According to the Zendesk Customer Experience Trends Report 2021, messaging channels like WhatsApp and Facebook are becoming new consumer favorites. Nearly a third of customers said they messaged companies over communication apps for the first time in 2020.
Earlier this year, Vivantio's CEO Greg Rich spoke with TEC Analyst PJ Jakovljevc about customer service, technology and the "next normal" in CX (Customer Experience). Here's an excerpt from that interview that originally appeared here from Technology Evaluation Centers.
Let's start with two surprising statistics: Determining where you are, today, and developing a strategy for advancement can be greatly assisted with the help of an experienced partner. Especially one who can share—and amplify—your vision. If you're ready to accelerate your self-service efforts, speak to one of Vivantio's experts today to discover what's possible with a short timeframe and a reasonable investment.
There is a push to automate everything, but is this the best way forward? The financial case for automation in customer service to lower your costs is clear but this shouldn’t be the only consideration. You also need to assess the impact that a service or helpdesk automation will have on your business, your employees and your customers. If done without putting the customer first, your automation in customer service might be perceived as impersonal.
