We’ve all heard the adage: knowledge is power. But in business, data is power and understanding your customers’ needs, preferences, and behaviour is key to both creating an amazing customer experience and ensuring business success. It’s no surprise then that Salesforce revealed 90 per cent of executives think a single source of truth about their customers would be valuable—even though only 32 per cent have this right now.
Staying on top of customer service can be tricky—especially when customers are demanding more. For example, Zendesk’s CX Trends 2023 Report found that only 56 per cent of customers say their support interactions over the past year have been positive. Ouch. But fear not, Zendesk triggers can help by automatically sending notifications, prioritising tickets, and flagging important deals.
For most people, having a bank account is second nature. It facilitates so many of the things we do every day, even if we don’t actually go into a physical branch. A lot of people won’t even buy coffee without using a bank card or app nowadays. But that’s not everyone’s reality. In fact, there are 1.3 million people in the UK who don’t have a bank account, and in Eastern Europe, a third (33 per cent) of people are unbanked.
The best jobs don’t just pay us, they bring us satisfaction too. In fact, in a study by PwC, respondents ranked having a fulfilling job as the second most important factor (after salary) when looking for a new role. And if you’re someone who thrives on making others happy, a job that ticks both those boxes is customer service.
