Teams | Collaboration | Customer Service | Project Management

Gone are the days when customer support was just about resolving your customer’s issue. It has now become a key component of a brand’s overall customer experience and plays a vital role in differentiating it from the competition. 73% of customers fall in love with a brand and remain loyal because of friendly customer service reps, says a report by RightNow.

Here at TeamSupport we talk a lot about tools you can use to gauge customer sentiment and measure the overall health of the relationship you have with each of your customers. Why is this important? Because of the high-value nature of B2B (business-to-business) customers, missing the signs that one may be unhappy or at risk of leaving can prove costly.

“Culture forms the bedrock of everything we do at Freshworks.” – Suman Gopalan, CHRO Freshworks When the pandemic broke out in March 2020, at Freshworks we were apprehensive about a lot of things, particularly about how we were going to collaborate across teams in different locations and get things done. Fast forward to September, we are quite proud of how far we have come, and of all the things we have been able to achieve.

In Part 1 of this series, we talked about why it’s important to make decisions that can positively impact your customer support department swiftly, and what the consequences are if you don’t. Even a big decision like changing your B2B customer support system can move quickly if you know where to start and how to evaluate the right solution providers.

Elsevier Technologies is a global information analytics business that helps scientists and clinicians to find new answers, reshape human knowledge, and tackle the most urgent social crises. For 140 years, they have partnered with the research world to curate and verify scientific knowledge. As one of the world’s foremost providers of scientific, technical, and medical information, Elsevier publishes more than 470,000 articles annually in over 2,500 journals.

Operational efficiency is crucial to the success of your company. Improving efficiency is a combined effort of measuring and refining processes, employees, technology, and financials. The goal is the continual improvement of these aspects to maintain and increase your business’s operational efficiency. Do you want to learn more about enhancing your operational efficiency? Check out StartingPoint, the platform for customer success and service management!

In business and in life, making a decision is easy when you’re working with a true partner and together can weigh all the factors involved towards making the right decision. In a specific example, the same can be said when it comes to making decisions that impact your B2B customer support teams’ success. As a customer support leader, you have to make a million decisions a day, and many, if not most of them, involve helping to solve customer issues.