How to retain agency clients without another soft-skills listicle
I've seen this advice recycled for years, and it rarely fixes the real continuity problem. If you search how to retain agency clients, you get the same playlist: be proactive, run a quarterly business review, send a note, report ROI. Useful. Incomplete. The longest-held accounts I worked on shared one trait: clients rarely had to re-explain the brief, rarely felt the story reset when people changed, and rarely got surprised by the commercial story late in the year.