Craft.io MCP: What it is, what it does, and what's possible

During this session we showed how the Craft.io Model Context Protocol (MCP) takes on real, day-to-day friction for three key roles:

• The Product Manager: Moving past assumptions by pulling customer insights out of siloed tools and into your workflow.
• The CPO: Trading stale, week-old status decks for live visibility into what teams are actually working on.
• Product Ops: Staying on top of what's in flight across dozens of teams, so nothing slips just because no one could see it.