Teams | Collaboration | Customer Service | Project Management

A decade ago, if you asked an agency owner how they managed their projects, the answer would have been one of two things: a whiteboard with sticky notes, or a complicated Excel spreadsheet. Today, thanks to technological advancements, artificial intelligence (AI) is transforming the project management space by offering agencies a more streamlined approach.

Our regular webinar viewers will know we’ve been leaning into the topic of “time” for some time now. We’ve looked at how time impacts everything from an agency’s pricing strategy, to workplace culture, and everything in between. In this month’s webinar, we went back to basics to focus on what is possibly the biggest time-related challenge facing agency leaders today: getting staff to actually track their time in the first place!

According to SBO Financial and the rule of thirds, marketing agencies should be hitting around 30% net profit. But, as any agency owner will tell you, hitting this benchmark is harder than you might think. It involves forecasting, keeping a lid on project costs, managing billable hours, translating financial data, and countless other things. Proactive project financial management sets agencies on the right track to protect their bottom lines.

You can't have an agency event without Teamwork.com, which is why we attended Mirren Live 2023 back in May. Among the inspiring conversations and new connections, we had the privilege of meeting Olivia McCormack, VP of Business Development at Tag and a loyal Teamwork.com user. In this customer Q&A, Olivia delves into her agency journey, sharing her passion for #agencylife and how essential Teamwork.com is for keeping Tag organized and efficient. Tag has been a Teamwork.com customer for 9 years!

Achieving and maintaining success in the world of advertising takes plenty of skill, cleverness, and hard work — and maybe a dash of luck. But once you reach some initial success and keep consistently onboarding new clients, you run into the complexities of growth. The processes that worked with a handful of clients aren’t working anymore, and suddenly, no one knows where anything is — or when it will be ready for the client.

Joy’s words hold true for aspiring assistant project managers. Becoming an A+ assistant project manager requires dedication, hard work, and a well-honed skill set. You need an understanding of the day-to-day tasks, project management best practices, and strategies to ensure successful outcomes. When everything is in sync — cost, time, and quality — there’s a great sense of accomplishment and pride that comes with being part of a successful project.

Search engine optimization (SEO) is a powerful content marketing strategy that businesses can use to expand their reach and bring in audiences searching for specific keywords. And if their sites provide timely, helpful answers to their audience’s problems and questions, businesses can build trust and relationships — which turn into revenue. But if your agency wants to deliver ongoing SEO success for its clients, you have to consistently track the right SEO KPIs across every SEO campaign.

When it comes to designing your marketing agency’s website, it's important to put your best foot forward. Showcasing top-notch work helps potential clients see just what your agency is capable of — and what they might expect if they choose to work with you. Agencies that do a great job marketing themselves build instant trust and credibility. It's where you can show off your best work and tell your brand's story, and it's also where first impressions are made.