Teams | Collaboration | Customer Service | Project Management

How Asana made goals work the way your team does

When work feels disconnected from purpose, clarity is the fix. Here's how Asana built the Goals feature that lets every team define success on their own terms. Creating subtasks in Asana used to mean leaving your project view. Take a look inside the build to see how the team built a faster, more direct path. Chapters: More from Asana.

Inside the build: How Asana made goals work the way your team does

Clear expectations and a sense of mission make work meaningful—yet data shows both are harder to achieve than it seems. Only 46% of employees feel clear about what’s expected of them at work, according to a 2025 Gallup poll. Meanwhile, only 31% of managers feel engaged. Asana Goals was built to close that gap by giving teams a structured way to connect daily work to the results that matter. Asana Goals gives every team a single place to define what success looks like.